George Lawrence
Software engineer turned entrepreneur.
Building tools that help people sell, create, and discover.
Orlando, FL & Malibu, CA
About
I've been writing software since 1992 and building my own companies since 2013. The pivot from engineer to entrepreneur started at 3 AM on December 26, 2012, when I launched MerchantWords — an Amazon keyword research tool that went on to help over 130,000 sellers find their customers. That moment changed everything for me, and I haven't looked back.
These days I spend my time incubating products across e-commerce, real estate, procurement, and whatever else catches my curiosity. I like solving problems that feel just out of reach.
What I'm Building
MerchantWords
The pioneer in Amazon keyword research. Real shopper search data powering 130,000+ entrepreneurs since 2012.
LivePowerListing
AI-powered Amazon listing optimization. Writes keyword-rich product listings in minutes using real customer search data.
LiveMakerWords
Keyword research for makers and creative entrepreneurs on Etsy and Amazon. Find the words your buyers are searching for.
Coming SoonStraply
Real estate tools — reimagining how people find and evaluate property opportunities.
IncubatingProcureTap
Surfacing procurement and bid opportunities so you never miss a contract.
IncubatingRideSpy
A mobile app to keep track of friends and rides in Disney parks. Because the magic shouldn't include losing your group.
IncubatingLatAm Keyword Tool
Bringing keyword intelligence to Latin American e-commerce markets.
Coming SoonApp Store Keywords
Keyword analysis for the App Store — helping app developers get discovered.
Coming SoonBefore the Entrepreneurial Leap
Software Architect — built real-time secure messaging for healthcare.
Helped build the first platform to buy a car completely online.
Early days of local search and city guides on the web.
Where it all started — software engineering from the ground up.